gtmpodStart

Playbooks

13 AI workflows. Each one: tool stack + prompts + steps + pitfalls.

🤝Account Executive

📈Account Manager

💚Customer Success Manager

⚙️Revenue Operations

🎯Sales Development Rep

30-second account research with Claude + Clay

account-research · beginner · saves ~20 min/prospect

The single highest-ROI workflow for any SDR. Replaces 20+ minutes of manual research with a 30-second Claude call that pulls LinkedIn + company news + earnings + 10-K snippets + funding events. Quality depends on prompt rigor — generic prompts give generic output. The version we ship below has been tuned across ~2000 accounts.

Cold email personalization at scale (without the AI-template smell)

cold-email · intermediate · saves ~8 min/email

The hard part isn't generating personalized emails; it's making them not smell like AI. The 2026 reality: prospects can tell when a first line is auto-generated within 3 words. The fix is constraint-heavy prompting that forces specificity and bans the obvious AI signatures.

AI-personalized 7-touch follow-up cadence

follow-up-cadence · intermediate · saves ~3 hrs/week

Default Outreach/Apollo cadences are templated and prospects know it by touch 3. AI can personalize each touch based on prior touch engagement (opens, clicks, replies). The lift on a 7-touch cadence is typically 1.5-2x reply rate when each touch references the prior context.

Building a 200-account ABM list with Clay + Common Room signals

list-building · intermediate · saves ~1 day

Most SDRs build lists from Apollo filters and call it a day. The 2-3x outbound performance comes from layering live signals — funding events, exec hires, product launches, community activity — on top of firmographic fit. Clay + Common Room together do this in 30 minutes.

🔧Solutions Engineer