Clay
Last reviewed: 2026-05-23
Our take
Clay is the closest thing to a 'GTM Engineer's spreadsheet'. If you're building targeted account research at scale — 50-500 accounts at a time, each enriched with intent signals + custom AI summaries — nothing beats it. Don't buy Clay if you're doing 10K-volume blast outbound; it's not a list-blaster, it's a research surgeon.
Who it's for: RevOps + GTM Engineers at Series B+ running account-based plays. Solo founders doing precise ABM.
Pricing
$149 starting
Starter $149/mo (3,400 credits). Explorer $349/mo. Pro $800/mo. Enterprise custom. Credits get consumed per enrichment.
As of 2026-05-23
Try it
Visit Clay →Features
- Multi-source enrichment
- AI research agents (Claygent)
- Account-level firmographics
- Trigger-based workflows
- Spreadsheet UX for ops
Pros
- Best-in-class data orchestration
- Claygent AI agent runs deep research per row
- Replaces 5 point tools
Cons
- Steep learning curve
- Credits get expensive fast
- Not a sequencer — pairs with Outreach/Apollo
Integrations
Alternatives
Head-to-head comparisons
Updated 2026-05-23. We don't test every claim hands-on; pricing and feature data scraped live from vendor pages. Independent — no vendor PR.