Apollo.io
Last reviewed: 2026-05-23
Our take
Apollo's superpower is bundling prospecting + sequences + enrichment in one seat. For early-stage SaaS where you can't afford ZoomInfo + Outreach separately, it's the obvious pick. Quality of European phone data has improved in 2025 but still trails Cognism. AI email assistant is acceptable but won't replace a real Lavender pass.
Who it's for: SDR teams 2-25 reps at Series A-B. Founders running outbound themselves.
Pricing
$49 starting
Free tier with 60 mobile / 120 email credits/mo. Basic $49/user/mo (annual). Professional $79/user/mo. Organization $119/user/mo. Custom enterprise.
As of 2026-05-23
Try it
Visit Apollo.io →Features
- B2B contact database (275M+)
- Email + LinkedIn sequences
- AI email writer
- Conversation intelligence
- Deal management
- Workflow automation
Pros
- Database depth at SMB-friendly price
- All-in-one prospect+engage
- AI features built-in
Cons
- Mobile data freshness lags
- Reporting weaker than Outreach
- AI writer outputs feel templated
Integrations
Alternatives
Head-to-head comparisons
Updated 2026-05-23. We don't test every claim hands-on; pricing and feature data scraped live from vendor pages. Independent — no vendor PR.